About us

SanomaVentures is the venturing arm of Sanoma, aimed at investing and supporting the development of young enterprises in online commerce, media, marketing and education.

SanomaVentures invests in initiatives that have passed the initial starting-up phase and are now entering their first growth phase, where the expertise, network and media of Sanoma can add substantial value.


SanomaVentures invests in new initiatives in the following areas:

  • Online consumer services
  • Mobile- & tablet-based services
  • Online video & connected TV services
  • E-commerce
  • Advertising & Marketing services
  • E-learning & Personal development


Criteria that SanomaVentures uses in assessing investment opportunities:

  • Quality and complementary of management team
  • Unique proposition with sustainable competitive advantage
  • The revenue- and profit potential of the business model
  • The (international) scalability of the activity
  • The fit and added value with regard to the activities of Sanoma

What we offer:

SanomaVentures offers starting companies:

  • Working capital
  • Media exposure
  • Online marketing and web&app-development expertise
  • Business network
  • Financial and strategic guidance