SanomaVentures invests in kids fashion platform Brandkids

Unique and high quality range of new, outlet and vintage children’s clothing

Amsterdam, 10 April 2013 – SanomaVentures is investing in the online children’s clothing platform, Brandkids is a new webshop that offers a unique and divers collection of kid’s clothing from premium brands and a platform for buying and selling high quality second-hand or vintage kids clothing.

With Brandkids parents can shop online just like they do offline, combining new, outlet and second-hand items. Using the fast, one-stop Brandkids webshop, parents can buy the very finest and cheapest clothing for kids from 0 – 14 years, and can just drop everything simply and easily into one shopping basket.

The simple-to-navigate site enables quick searches on boy/girl, size, clothing category, brand or style. What’s more, the Brandkids’ Lookbooks of participating fashion brands and the inspirational Brandkids TV videos offer true inspiration for every parent.

Brandkids started with an extensive range of kid’s clothing from 17 premium kids fashion labels, including Finger in the Nose, Bomba, Il Gufo, Blue Rebel, Relaunch, IKKS and Noppies as well as brands such as Tommy Hilfiger. These top labels’ entire collections can also be viewed in their own brand shop environments on Brandkids, such as the IKKS collection on

As well as a webshop for new kid’s clothing, Brandkids is also a platform where consumers can sell their high quality second-hand or vintage kid’s clothing. Once a sellers’ account has been created, it’s super-easy to put items up for sale in the Brandkids webshop. Brandkids takes care of the online payment en ensures that sellers receive their money as soon as they have dispatched the product to the buyer.

From inspiration to sales
SanomaVentures Investment Director, Herman Kienhuis: “Parents with young children are an important segment for Sanoma and we already provide a lot of inspiration and information through publications such as Ouders van NU, and Kek Mama. Brandkids’ unique range of premium children’s clothing and its vintage children’s clothing sales platform both connect very well to this.”

Hans Lormans, co-founder of Brandkids: “Sanoma offers Brandkids fantastic access to its target group: young, smart-shopping families searching for beautiful kids clothing. Sanoma’s expertise in web & app development, user experience, online marketing and consumer knowledge is also invaluable to us.”

About Brandkids
Brandkids is an innovative webshop for kids fashion. You can purchase the most beautiful clothing from top brands for children from 0 – 14 years at You can also shop like many parents already do offline: combining new, outlet and second-hand clothing. And you can just drop everything simply and easily into one shopping basket! At Brandkids you can buy from the top labels’ latest collections or from the outlet. And as your little one grows, you can sell the clothes on again via Brandkids; keep an eye on your purse while caring for the environment. The Brandkids range can be viewed and selected from its contemporary, beautiful and functional website, with safe payment methods and continuous focus on the very highest level of service. Brandkids was established by Hans Lormans and Peter Sorber and was launched in the Netherlands in March 2013. | |