Herman Kienhuis, Investment Director

Herman brings to the team a lot of experience in strategy, corporate finance, M&A, venture financing, business development, product management, web/app development, online marketing and recruiting.


Eli van Goudoever, Investment Associate

Eli brings experience from financial investment management and (re)structuring financial transactions, while also being a micro scale entrepreneur himself.


Marije van Akkerveeken, Legal director

Marije has extensive experience as an M&A lawyer in the media industry and brings a wide range of legal expertise ranging from contractual agreements to privacy regulations to intellectual property rights.


fotoGijs Corstens, Investment Analyst     

Gijs is a recent graduate from the Copenhagen Business School where he specialized in Venture Capital. Gijs has experience in both the media sector as well as the digital design sector.


Ludolf_StavengaLudolf Stavenga, Investment Manager

Ludolf has a vast experience in e-commerce, media and travel, setting up websites, mobile portals and apps.  Active in marketing, sales and business development roles. He helped developing a startup into a 100 million euro turnover company. Several years of experience in investment management and fundraising.


SanomaVentures-Team-FotoMax Hofland, Investment Analyst

Max previously studied Organization and Finance at the University of Amsterdam, and organized a business development trip to Silicon Valley for ICT entrepreneurs in June last year. Max has experience in e-commerce and affiliate marketing.







Jussi Kallasvuo, Investment Manager

Jussi brings in a experience in investment management and private equity and has a strong network in the Finnish telecom, media and technology sector


Ville Varis, Director Digital Strategy and Ventures, Sanoma News

Ville brings in a wide range of experience in strategy, business development and various aspects of M&A from digital media and telecom industries. Ville is also board member of and


kai_talas_bwKai Talas, Manager Business Development and Ventures, Sanoma Learning

Kai is focusing on e-learning startups and brings very relevant experience from venture capital and business building perspective and from the educational business.


In addition, SanomaVentures uses experts and business mentors from Sanoma’s Business Units or externally, to bring specific in-depth knowledge with regard to the sector in which the venture operates.

Some of our experts:

  • Performance Marketing: Stefan Havik
  • Usability: Annemarie Boon
  • SEO: Marcel van Etten
  • Business development: Leonard Bukenya
  • Growth hacking: Justus Fokker
  • Interaction Design (UX): Roy Abbink
  • Application & database architecture: Sander Kieft
  • Software development: Arjen de Vet
  • IP law: Jurren Baars
  • Communication & PR: Nathalie Kruger


Recent Posts

SCOOL, the Finnish educational development company, raises $1 million funding led by SanomaVentures

SCOOL combines creative format business know-how with educational expertise. Having already engaged thousands of teachers successfully since 2011, the company is now ready for global expansion.

March 16th, Helsinki, Finland – SCOOL, founded by Saku Tuominen and Juha Tynkkynen, the most successful TV producers in Finland, and Pekka Viljakainen, the father of Finnish online-banking, brings together some of the most acknowledged creative people in Finland with leading educational experts.

scool logo

“Our mission is to bring the outside world into the classroom. We help schools change by creating innovative concepts that enhance creativity, curiosity and co-operation” says Saku Tuominen, creative director of SCOOL. “We test these concepts in Finland, which has one of the best performing educational systems in the world, and then scale them up globally”.

”Even though we love new technology and online learning, our starting point is always listening to the teachers and empowering them,” says Tuominen.

SanomaVentures, the external venturing arm of the European media and learning company Sanoma, has decided to make a strategic investment in SCOOL. “We are constantly looking for new, innovative learning concepts and solutions to improve learning outcomes, motivate pupils and help teachers to excel in their job. We have been very impressed with the SCOOL´s fresh approach, which combines educational know-how with deep understanding of the 21st century skills,” says Jyri Ahti, Vice President M&A and Public Affairs at Sanoma Learning.

Two examples of the formats created by SCOOL are Campus Seminar and Dreamdo Schools.

campus_logoCampus Seminar, organized successfully in Finland since 2011, helps teachers understand how the world is changing outside of school (from climate to robotics, from Ebola to economy). Campus consists of seminars, change reports, online lectures and teacher awards. Campus seminars have taken place in Finland and in Poland. All five events have been sold out and videos from the seminars have received over 50,000 views from schools. This year, in addition to Helsinki and Warsaw, Campus seminars will be organized in Atlanta, Amsterdam, Stockholm and Vilnius.

dreamdo_logo_400x400Dreamdo Schools is an educational programme and a digital platform in which school classes all over the world commit to doing great student-led projects within one semester and share it with the world. The pilot season has started across four continents, in 24 countries.

“However, this is just the beginning. Our goal is to launch two new products already this spring. We see Scool as a production company that has various, evidence-based learning concepts in its portfolio, says Tuominen. “Our goal is to create a global network of forerunner teachers and then serve them well with innovative, well-tested and fresh ideas.”

About School
The world is changing faster than ever. Schools have to as well. SCOOL helps schools change by developing innovative formats that bridge the gap between schools and the outside world. The company’s existing formats include Campus and Dreamdo Schools. Campus helps teachers understand global changes outside of schools. Dreamdo Schools connects school classes around the world through student-led projects. SCOOL is continuously developing new formats to inspire teachers and improve education globally. Its concepts enhance creativity, curiosity, co-operation and passion for lifelong learning. SCOOL operates and inspires globally and is headquartered in Helsinki, Finland. | | |

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