Herman Kienhuis, Investment Director

Herman brings to the team a lot of experience in strategy, corporate finance, M&A, venture financing, business development, product management, web/app development, online marketing and recruiting.


Eli van Goudoever, Investment Associate

Eli brings experience from financial investment management and (re)structuring financial transactions, while also being a micro scale entrepreneur himself.


Marije van Akkerveeken, Legal director

Marije has extensive experience as an M&A lawyer in the media industry and brings a wide range of legal expertise ranging from contractual agreements to privacy regulations to intellectual property rights.


fotoGijs Corstens, Investment Analyst     

Gijs is a recent graduate from the Copenhagen Business School where he specialized in Venture Capital. Gijs has experience in both the media sector as well as the digital design sector.


Ludolf_StavengaLudolf Stavenga, Investment Manager

Ludolf has a vast experience in e-commerce, media and travel, setting up websites, mobile portals and apps.  Active in marketing, sales and business development roles. He helped developing a startup into a 100 million euro turnover company. Several years of experience in investment management and fundraising.


SanomaVentures-Team-FotoMax Hofland, Intern Investment Analyst

Max previously studied Organization and Finance at the University of Amsterdam, and organized a business development trip to Silicon Valley for ICT entrepreneurs in June last year. Max has experience in e-commerce and affiliate marketing.







Jussi Kallasvuo, Investment Manager

Jussi brings in a experience in investment management and private equity and has a strong network in the Finnish telecom, media and technology sector


Ville Varis, Director Digital Strategy and Ventures, Sanoma News

Ville brings in a wide range of experience in strategy, business development and various aspects of M&A from digital media and telecom industries. Ville is also board member of and


kai_talas_bwKai Talas, Manager Business Development and Ventures, Sanoma Learning

Kai is focusing on e-learning startups and brings very relevant experience from venture capital and business building perspective and from the educational business.


In addition, SanomaVentures uses experts and business mentors from Sanoma’s Business Units or externally, to bring specific in-depth knowledge with regard to the sector in which the venture operates.

Some of our experts:

  • Performance Marketing: Stefan Havik
  • Usability: Annemarie Boon
  • SEO: Marcel van Etten
  • Business development: Leonard Bukenya
  • Growth hacking: Justus Fokker
  • Interaction Design (UX): Roy Abbink
  • Application & database architecture: Sander Kieft
  • Software development: Arjen de Vet
  • IP law: Jurren Baars
  • Communication & PR: Nathalie Kruger


Recent Posts

Peerby raises $2 million from international investors to bring its local sharing platform to the US

Amsterdam, 30 October 2014, Amsterdam-based local borrowing platform Peerby has raised $2.1 million. The investment round is led by French XAnge Private Equity. Netherlands-based Sanoma Ventures invested for a second time. TechStars and angels from Canada and the United States also invested. Dutch founder Daan Weddepohl is going to use the funds for product development and international growth, with a specific focus on the United States.

Peerby is a website and app that enables you to borrow the things you need from people nearby. Members and transactions are growing exponentially since the launch in September 2012. With 100,000 users Peerby has mature communities in the Netherlands and Belgium, London, Berlin, and is currently emerging in six US pilot cities.

Dutch entrepreneur and founder of Peerby Daan Weddepohl was the first to create a local borrowing marketplace for goods that has real traction. In Peerby’s hometown Amsterdam the chance that you will find that power drill or camping equipment is up to 85%. The liquidity of the marketplace, together with the steep growth curve, are the main reasons that investors like Xange, Sanoma and TechStars invested in the company. Peerby not only has a social and sustainable impact but is also of interest to investors.

Peerby will invest the funds fully to enable international growth of local communities in 50 US cities. With that growth, Peerby wants to deliver the same performance as in The Netherlands and Belgium: the majority of the requests answered within 30 minutes. In the Netherlands, Peerby will be fully committed to product development. The ambition is to reduce the response time from 30 minutes towards one minute.

Daan Weddepohl, CEO of Peerby: “We believe in a sharing city where you have instant access to everything in your neighborhood. A place where we can make the best use of modern technology by fostering human connection, building communities and highly improving the efficiency of the limited and yet abundant resources that cities host. With this investment, we are going to take the next steps towards this goal.”

Rodolphe Menegaux, XAnge: “At XAnge, we are longstanding believers in the sharing economy and we’ve been fortunate to back very strong entrepreneurs willing to make our world a better place. Peerby is the most liquid marketplace we’ve ever met and it is led by very open minded yet driven entrepreneurs. As we strongly believe that we’re now living in a world increasingly driven by usage rather than ownership, Peerby is a perfect match for us. We’re now very proud to help Peerby grow its model on a global scale and build strong local communities.”

Herman Kienhuis, SanomaVentures: “Peerby has undergone significant developments in terms of team, product and reach, not only in Dutch and Belgian cities, but also beyond. We believe Peerby will develop itself into the leading global platform for local stuff sharing and we are glad to help make this possible, this time in cooperation with international investors.”


About Peerby
Peerby is an app and website that enables people to borrow the things they need from others in their neighborhood. With Peerby you don’t have to spend hundreds of dollars on things you only use once or once in a while and you feel good by helping somebody out. Members post something they want to borrow, and neighbors get an email or push notification to which they can respond with a single click. It allows you to save money, meet awesome people and live green: one eighth of all the CO2 emissions in the world is caused by the production and consumption of consumer goods. Members and transactions are growing exponentially since the launch in September 2012. With
more than 100,000 active monthly members Peerby has mature communities in the Netherlands and Belgium, London, Berlin, and is currently emerging in six US pilot cities. Awards: $125,000 from the Clinton Global Initiative, B&J’s Join our Core, App My City Award.

About XAnge
“XAnge Private Equity is a regulated private equity vehicle with €360 million under management. Active in France, Germany and Western Europe, XAnge is a multi-corporate fund with both industrial and financial LPs. The XAnge venture team primarily invests in fast-growing companies of the digital, mobile, Saas software and fintech areas.

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