Herman Kienhuis, Investment Director

Herman brings to the team a lot of experience in strategy, corporate finance, M&A, venture financing, business development, product management, web/app development, online marketing and recruiting.


Eli van Goudoever, Investment Associate

Eli brings experience from financial investment management and (re)structuring financial transactions, while also being a micro scale entrepreneur himself.


Marije van Akkerveeken, Legal director

Marije has extensive experience as an M&A lawyer in the media industry and brings a wide range of legal expertise ranging from contractual agreements to privacy regulations to intellectual property rights.


fotoGijs Corstens, Investment Analyst     

Gijs is a recent graduate from the Copenhagen Business School where he specialized in Venture Capital. Gijs has experience in both the media sector as well as the digital design sector.


Ludolf_StavengaLudolf Stavenga, Investment Manager

Ludolf has a vast experience in e-commerce, media and travel, setting up websites, mobile portals and apps.  Active in marketing, sales and business development roles. He helped developing a startup into a 100 million euro turnover company. Several years of experience in investment management and fundraising.


SanomaVentures-Team-FotoMax Hofland, Investment Analyst

Max previously studied Organization and Finance at the University of Amsterdam, and organized a business development trip to Silicon Valley for ICT entrepreneurs in June last year. Max has experience in e-commerce and affiliate marketing.







Jussi Kallasvuo, Investment Manager

Jussi brings in a experience in investment management and private equity and has a strong network in the Finnish telecom, media and technology sector


Ville Varis, Director Digital Strategy and Ventures, Sanoma News

Ville brings in a wide range of experience in strategy, business development and various aspects of M&A from digital media and telecom industries. Ville is also board member of and


kai_talas_bwKai Talas, Manager Business Development and Ventures, Sanoma Learning

Kai is focusing on e-learning startups and brings very relevant experience from venture capital and business building perspective and from the educational business.


In addition, SanomaVentures uses experts and business mentors from Sanoma’s Business Units or externally, to bring specific in-depth knowledge with regard to the sector in which the venture operates.

Some of our experts:

  • Performance Marketing: Stefan Havik
  • Usability: Annemarie Boon
  • SEO: Marcel van Etten
  • Business development: Leonard Bukenya
  • Growth hacking: Justus Fokker
  • Interaction Design (UX): Roy Abbink
  • Application & database architecture: Sander Kieft
  • Software development: Arjen de Vet
  • IP law: Jurren Baars
  • Communication & PR: Nathalie Kruger


Recent Posts

2014 Breakthrough Year for Dutch Start-up Scene

Amsterdam, 29 January 2015. 2014 has been a breakthrough year for the Dutch tech start-up ecosystem. Government has stepped up its game, accelerators and incubators are thriving and more capital than ever is flowing towards start-ups. Active early-stage investor SanomaVentures summarises its year in the SanomaVentures 2014 infographic.

infographic 2014 clip 3

Government stepping up support
The importance of start-ups for the economic development has been acknowledged by the Dutch Government, which has taken concrete action to create a more attractive environment for entrepreneurs. Criteria for temporary VISA have been eased for start-up teams and budget for government loans or guarantees for venture capital funds and innovative starters has been widened. Special envoy Neelie Kroes has launched the StartupDelta programme, with the mission to make The Netherlands one of the leading start-up hubs in Europe. As part of this initiative, the City of Amsterdam has announced an investment of €5.2 million to support start-ups and increase access to working spaces, talent and capital.

Accelerators and incubators thriving
University incubators and commercial accelerators have expanded their activities and new programs are emerging. Utrecht Inc. ranked as the world’s second fastest growing ‘knowledge based incubator’ and Amsterdam’s ACE VentureLab ranked third as best new academic incubator. Leading European accelerator StartupBootcamp expanded their presence in The Netherlands with an E-commerce program in Amsterdam and a High-Tech program in Eindhoven.

SanomaVentures crossing borders
In 2014, SanomaVentures received over 350 investment requests, talked to 124 companies and negotiated with 28 entrepreneurs, which ultimately resulted in 4 new investments. Besides these new investments SanomaVentures executed 6 follow-on investments in existing portfolio companies, of which 2 alongside international VC’s. The 14 companies in SanomaVentures’ portfolio realised an average revenue growth of 90% in 2014 and currently offer employment to over 220 people. Many portfolio companies expanded internationally; SanomaVentures itself opened a second investment office in Helsinki, Finland.

More capital
European venture capital investment last year reached its highest level since the dot-com boom according to data provider Dow Jones VentureSource. The Netherlands has not been an exception to this trend. According to a list of investment transactions compiled by StartupJuncture, Dutch tech start-ups raised a record €500 million in 2014. Adyen was the first Dutch start-up to reach the so-called unicorn status, raising €200 million at a valuation of $1.5 billion. More Dutch start-ups than ever raised series A, B or C financing rounds, such as Peerby, Blendle, 3Dhubs, CataWiki, ElasticSearch or The larger, later-stage financing rounds were mostly coming from international investors, who seem to have discovered The Netherlands as fertile grounds this year. Also more Dutch seed and early-stage investors have entered the market. SanomaVentures, active since 2012, participated last year in seven of the fifty-five listed deals between €0.1 million and €5 million funding.

Sanomaventures 2014 infographic

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  2. WappZapp stops service, founders join Sanoma/SBS Comments Off
  3. Peerby raises $2 million from international investors to bring its local sharing platform to the US Comments Off
  4. SLUSH 2014: Invitation for Dutch Startups Leave a reply
  5. SCOUPY raises €2 million from current investors Leave a reply
  6. SanomaVentures invests in local commerce platform Locals United Leave a reply
  7. Netquest and Wakoopa join forces Leave a reply
  8. FashionQlub acquires and restarts Leave a reply
  9. Nosto Closes $5.5 Million Series A Funding Led by Wellington Leave a reply